C. Saravanaprasad

With over 30 years of proven expertise in strategic marketing, brand building, and integrated retail solutions, he has built a reputation as a visionary strategist who empowers businesses to achieve tangible growth, lasting market relevance, and long-term success.

His professional journey spans leadership roles in some of India’s most respected organizations, including Wire & Wireless India Limited (Essel Group), Hanmer MS&L – Publicis Groupe, Siyaram Silk Mills, Sahara India Pariwar, and Ammirati Puris Lintas. Through these roles, he refined his ability to translate consumer insight into impactful brand and retail strategies.

An entrepreneur at heart, he founded Vaishnavi Communications, a boutique agency dedicated to helping mid-sized businesses and start-ups create strong brand identities and achieve measurable growth through bespoke marketing and communication solutions.

Currently, he leads Yukti Consulting & Marketing (YCM), a specialized firm providing Integrated Retail Solutions to FMCG and consumer product brands. Under his guidance, YCM helps brands acquire, manage, and optimize retail visibility across Modern Trade (MT) and General Trade (GT) channels across India. His approach combines data-led planning, innovative merchandising, and result-driven retail activations to deliver sustainable business outcomes.

He is currently associated with leading brands such as Mesil, DB Sound India, Dailee Fresh, Aditya Dairy, and SVS Retail, to name a few — each a testament to his deep expertise in connecting brand vision with retail excellence.

Strategic, insightful, and passionately growth-focused, C. Saravanaprasad continues to drive meaningful transformations that help brands grow smarter, perform stronger, and engage deeper with their consumers.